What You Need to Know About Business Booklets and Why You Need One

Business Booklets

You may wonder what to include in a business booklet and how to design one. Thankfully, this article will explain design basics, including page count, spreads, and paper options. We’ll also cover how to include a call to action, which can help direct readers to take the next step and convert into customers. Listed below are some things to consider when creating a business booklet.

Page counts

You can easily calculate the page count of a business booklet by following a few simple steps. First, create a print-ready PDF that contains your booklet’s pages in consecutive order. Pages are numbered even on the left side and odd on the right. Make sure the page numbers are centred in the booklet. Otherwise, the customers may have difficulty identifying page numbers inside the booklet. If you do not have the correct number of pages, use the left-hand page margins to align your pages correctly.

Another simple way to calculate the page count is to fold the paper in half. You will use two sheets for a booklet with eight pages and four sheets for a booklet with 16 pages. This method works for any paper size, as long as it does not exceed a certain number of pages. Once you have the number of pages you need, you can then choose a binding method. Choose a paper thickness based on the desired outcome and the size of your business booklet.

Double-sided printing: You can also choose to print your business booklet on two sides. Double-sided printing allows you to visualise your booklet’s layout. To get an idea of the total number of pages, you can create a sample document in InDesign. Set the number of pages to eight and check Facing Pages. 


Choose the paper type: In booklet printing by Citywide Print, choose a heavier paper than the ones used for the inside pages. A heavier paper will help with binding and will also look more professional. Generally, a glossy finish is preferred for high-image design, while a matte finish is more appropriate for plain text. When choosing the paper type, you may want to consider increasing the weight of your booklet by using a heavier envelope. An 80-pound envelope will be heavier than a 60-pound one.


Consider how much space you have for each page when designing a booklet. If your booklet is long, you might want to consider dividing it into spreads. Consider leaving two blank pages for a two-page spread, and you’ll have enough space to write in all three sections. 

Another critical reason to design a booklet is that it can increase your brand recall. While people tend to scan content online, they often miss the point and quickly forget about a brand or product. On the other hand, a booklet can catch their attention for as long as five minutes and, therefore, reinforce the marketing message. It makes booklets an excellent choice for any business, as they’re both informative and visually attractive.

Apart from enhancing your brand’s image, a booklet can help you increase your revenue. Consumers love to flip through a booklet to learn more about your products. Having a neatly-presented catalogue of your products can make your customers feel more comfortable purchasing from you. Ultimately, a booklet is an ideal marketing tool. Not only will you get more customers, but you’ll also build a stronger brand image and build a loyal fan base.

Paper options

When making a business booklet, there are many paper options to choose from. From a simple design to a full-colour catalogue, the choice of paper can make or break the impact of your project. Silk-coated paper can give your booklet a high-end look, while paper weights ranging from 90 to 170 gsm are also an excellent choice. Higher gsm means thicker pages and a sturdier booklet.

When creating a business booklet, remember that paper quality is essential. Quality printing is a crucial component of marketing, and customers will naturally associate the quality of your printing with the quality of your business. A good print job will suggest high-quality business practices and influence purchasing decisions. Consider this example. Consider two postcards with similar offers and designs. The one from Company A is thin, while the one from Company B is thick and durable, with flawless ink and brilliant colours.

If you’re designing a brochure for a luxury brand, the choice of paper will be based on your budget, desired aesthetics, and the overall page count. Saddle stitching or spiral binding is the most cost-effective option for smaller booklets, but they are not the only ones available. Coil binding is another excellent option for your business booklets. Unlike saddle stitching, coil binding allows for more pages and is a durable binding option.


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