The Ultimate Guide To EMAIL MARKETING

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Email marketing has been around for a long time. Mailing lists have existed for as long as people have been using the Internet like pekid. Email marketing has grown steadily in popularity and is one of the most popular ways to advertise. Some people may use it for a variety of reasons, but all are successful in keeping customers informed about business operations and products.

1. Proximity

email can be sent directly to your customer. Your customers are already reading your emails, so there is no extra work for them to read another email. This is a very competitive advantage; a business that only sends sales emails and never answers customer questions is not actively keeping their customers involved. Customers want to know what’s going on, so they’re more likely to continue to buy from you.

2. Advantages over other marketing channels

As well as being cost effective, email marketing can be very cost effective in avoiding other forms of marketing, such as billboards and paper mailers with plastic envelopes and stickers you’re going to throw out anyway. Most businesses need to spend money on these methods of advertising, but email marketing is still a much cheaper method.

3. Less likely to be ignored

With the invention of spam filters and the proliferation of personal email accounts, there’s less chance of your email being completely ignored when an email bounces. A bounce message can be annoying, but at least it let’s you know your e-mail has been received and is being read before you waste money sending another one just in case.

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4. No cost for storage or to send out

Unlike printing off leaflets and leaflets with a stamp that have to be mailed out, there are no costs associated with sending out emails as they’re sent directly from your computer rather than physically printed off. Sending out other forms of marketing, such as leaflets and newsletters, can be expensive.

5. No cost in postage

Unlike sending out printed leaflets or newsletters and mailing out letters with stamps, you have no costs associated with sending emails which are sent directly from your email account. If you’re sending a lot of different forms of marketing to different customers and email addresses, it’s very cost effective in terms of postage costs to send direct emails rather than use other methods.

6. No costs for printing

It’s much more energy efficient to send a direct email than through any other form of marketing. Printed materials take energy to make and distribute, so there is a cost associated with both making and distributing. A lot of companies still do this, however, because it’s the easiest way to reach potential customers and there are very few ways to reach potential customers.

7. No costs in terms of postage

Unlike many traditional methods of advertising with printed leaflets and printed newsletters or mailing out letters with stamps, you have very few costs associated with sending out emails as they’re sent directly from your computer rather than physically printed off. Sending out other forms of marketing, such as leaflets and newsletters, can be expensive.

8. Easy to target your customers

Because you now have the option to send out targeted emails, you can narrow down exactly who your audience is through demographics, interests and more. If you want to promote one service over another, it’s much easier to do that with a targeted email than with a leaflet.

9. Easy targeting

Because many people have more than one email address now on gmail, yahoo and other free e-mail services, it’s much easier to segment your audience based on interests of their main e-mail address or their location (based on IP addresses). In terms of demographics, you can segment to other interests, such as families or teenagers.

10. Easy to track

Because many people have more than one email address now on gmail, yahoo and other free e-mail services, it’s much easier to track your emails. Users can keep their old email addresses if they like and many people do so because it makes life easier. Most companies don’t use this information though as they know this information is not reliable or accurate in terms of the statistics that need to be used for advertising and marketing purposes.

11. Inculcate information

Unlike with printed leaflets which are paper, it’s easier to track the location of your emails because they can be sent directly to a customer’s computer. It may seem like it’s more work but in the long run it will save you time, money and effort. If you send an email out to your customers that tricks them into clicking a link or form on your website and they end up with malware on their computer, you are responsible for any damages that result from this action. That’s why tracking emails is important as pinpointing which people have opened an email and using this information can help you target your promotions intelligently.

12. Low cost per transaction

Even if you spend money on getting an email address from a list broker, buying the list of emails and setting up a system to send emails out through an autoresponder or an email marketing company, the cost for each transaction is very low compared to other forms of advertising or marketing. There are many companies that sell lists of email addresses and other forms of personal information, but there are many safeguards in place to help protect your company’s data as well as your customers’ information.

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