The Basics of Car Marketing: Everything You Need to Know


Car marketing can be a daunting task for many, but it doesn’t have to be. The key is having the right knowledge and information about how to do it. The following article will give you everything you need to know in order to market your car successfully.

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Know your target audience

The first thing you want to do is find out who your target audience is. The people you are marketing the car toward will be very different if it’s a truck versus an economy car. So finding this information up front can help streamline the marketing process. If there isn’t an exact match between what you have and what they’re looking for, focus on selling features of your vehicle. They might not know about it rather than just trying to convince them of something that doesn’t exist.

Money to be sent

The second step would then be to figure out how much money you need to spend in order to get those potential customers into the dealership or onto your lot where they’ll see your specific product (in person).


You also want to make sure that you are aware of the dealership’s return on investment. The dealer needs to know if there is a positive ROI before he decides to market your vehicle for sale. So make sure you have numbers ready ahead of time. The average cost per click (CPC) ranges from $0.50 – $60 depending on what type of keywords and content you invest in. But it will vary greatly between industries.

Marketing strategy

The third thing would be creating an overall marketing strategy with goals and deadlines attached to them beforehand. So everyone involved knows exactly what they need to do at all times.  The time and effort that goes into marketing a car is extensive. So setting up clear guidelines can help streamline the process. The last thing you want to do is waste any of your precious money or time on things that won’t get results (or worse yet  potentially ruin your reputation).

Start working on content

Once all this information has been gathered and set in place for everyone involved. It’s finally time to start working on content! The most important part of what you are doing here is making sure everything matches with your target audience including keywords, topics covered in detail, language used throughout posts/pages/etc., etc.

As long as these steps have been taken care of beforehand, then success shouldn’t be too away from you at all times. The time and effort that goes into marketing a car is extensive. But it’s well worth the results in the end.

Email marketing

Even though this is very disturbing data it also shows just how many chances there can be for reaching out and making sure consumers see your message before someone else does. There are numerous ways to do this. But here we will talk specifically about email marketing. As well as SMS text messaging with some examples at step along the way including what works and what doesn’t.

List of potential customers

The first thing you do is to create a list of people who are potential customers for your product or service and then either purchase one from an email marketing provider like Aweber or Mailchimp. Both of which offer free versions unless you want them to send the emails on your behalf (in this case they cost around $20/month). Or collect their information yourself through landing pages that ask visitors if they would like to be added into your system.

Specifically targeted content

The next step is creating content specifically targeted at each person’s needs. Since everyone responds differently based upon age group, social status and family size among other things. Once you have created these lists it becomes important how often you contact them as when so some thoughts here could be a monthly newsletter. It has helpful information about the different types of cars you have in stock or coming soon, upcoming events and community outreach programs.

The other end is someone who only buys gas every couple weeks. So they don’t care if there’s an event going on at your dealership until it affects their wallet directly. Because then suddenly this becomes very important to them. The next step we will talk more specifically about email marketing but SMS text messaging can be done through tools like Twilio. For example when someone subscribes to receive updates from your company you send them a welcome message saying ‘thank you’ and another one each time something new happens such as posting pictures of potential vehicles for sale.

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