The 11 Keys to Marketing Success in the Recession


Marketing doesn’t always have to be flashy and expensive; it is sometimes about buying into something that is good quality and then letting it work for you. It is about creating a solid strategy with clear goals and creating a list of informational pieces that are interesting to read. We put together our 11 Keys to Marketing Success in the Recession to help your company get the most out of their marketing efforts for this tough economy which are listed by .

There are tons of ways you can market yourself, but be smart about it! Only use these strategies if they compliment your company’s needs. Remember- marketers are not born; marketers are made!

(1) Create your marketing plan 

Make sure you know what you want to achieve with it (e.g. free leads, increase sales, build brand recognition, etc.) and make it easy to follow by including a list of frequently asked questions and action steps.

(2) Use email 

According to market research this is one of the most effective electronic means of marketing. It is cost-effective and you can tailor it to your company’s needs. A well-written email has more impact than a big ad in the newspaper or billboard!


(3) Build up your website (or create a new one!) 

Your website is your most affordable form of advertising. It has the ability to influence and inform your customers and it’s effective because you can set up a series of content that appears as a series of webpages.

(4) Create a blog 

Whether it’s about your company, tips and tricks, or your personal life, it is an inexpensive way to tell the world what you think. Your employees will appreciate seeing an update from you and other people will be able to read about what you think about topics that interest them.

(5) Use social media 

It is an inexpensive way for your company to reach out to the public. Keep the following things in mind: 1- build up a profile (e.g. LinkedIn, Facebook) and make it about your company and not you; 2- make sure you respond to comments; 3- be cautious of what you post (e.g. no inappropriate material and no negative comments).

(6) Develop a referral program 

Encourage word-of-mouth advertising by offering something in return for people who refer other people or services to your business.

(7) Hire a professional to handle your marketing 

If you have too much on your plate, hire an individual or agency to handle the marketing for your business. It will cost money, but if handled right it will be worth it in the long run.

(8) Take advantage of both local and online resources 

The internet is a great place to find resources to help you with your marketing, including discounts on marketing services. There are also tons of networking groups that can help you grow your business.

(9) Create partnerships with other organizations 

The more people that you reach the better! Plus, it gives you an opportunity to do something fun with another company. This is not only good for your marketing strategies but it is good for the community as well.

(10) Find a niche 

You need something that sets you apart from the rest of the crowd. Think about what makes your company unique… different from the others, wonderful, unusual… anything!

(11) Do your research 

There are so many different options nowadays. Use them all! But do your research so you know where to go. You have to have a plan before you execute it. And remember- it’s not glamorous! It’s hard work and there are definitely times when you don’t feel like doing it, but when you’re successful it is well worth it.

“Make sure they are neutral and positive toward the environment. It’s important to mention both the good as well as the not so good.” – Janet Driscoll Miller

Make green a business strategy 

Don’t just do it because you want to be nice to the environment. You do it because you want your company to be the best it can be.

Put together an environmental media outreach plan and media list – Find out what reporters and editors are interested in covering green stories and find out which outlets they’re reading every day. Consider sending them an environmental media advisory or press release.

Today is the day when companies are putting their marketing strategies into action rather than only talking about them in the hopes that they will come to fruition. 

Focus on the future 

The latest green marketing campaign tends to be the most successful. Companies are realizing they need to focus on the future rather than the present climate of their industry. Rather than focusing on what you are doing now, emphasize how it will affect next year or even 10 years down the road. It’s more of an outlook rather than a marketing ploy.


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