A marketing manager needs to have strong business skills, strong analytical skills, excellent communication skills, and the ability to lead others.
Marketing managers also need to be able to think strategically about how they can grow their company’s bottom line profitably.
Joanna was just recently promoted from her position as an assistant marketing manager into the role of a full-fledged marketing manager for a major U.S.-based company with over $2 billion in annual revenue.
Although she is young and has only been in this position for three months, she is already thinking ahead about how her job might evolve in the next few years.
She is a firm believer that a successful marketing manager needs to spend most of her time at the office.
This is because she believes that a marketing manager who has a strong, direct connection with clients or customers is at an advantage when developing new products and services for their clientele.
In particular, as the marketing manager of the company she works for now, Joanna is very excited about being able to meet with potential clients on a regular basis so that they have an opportunity to give her feedback on how they feel about the company’s products and services.
Here are some more points about the marketing manager salary–
1. The salary of a marketing manager can vary significantly.
Depending on her company’s size and industry. For example, marketing managers in small companies typically earn lower salaries than do their counterparts who work for large companies, such as publicly traded firms.
However, a large company can afford to pay a marketing manager more money due to the many benefits it offers.
Marketing managers who have been with their companies for a few years, or have been there longer than ten years, are likely to be earning more than those who have been with their companies for less time.
2. Marketing managers generally earn more.
They also earn higher salaries as their companies grow and become more profitable. However, it is important for a marketing manager to continue to demonstrate the value she brings to her employer, so she can ensure that she has a long and successful career with her company.
3. Marketing managers typically spend more time at the office.
In fact, they spend almost two-thirds of their time at the office. That is because they have to arrange meetings with clients and other business partners.
They also have to meet with their employees or other staff members so they can give feedback about the company’s products and services.
As a marketing manager for a large firm, Joanna knows that her job is very demanding, both in terms of work and time.
However, she is more than willing to put in the extra hours to ensure that she can build a strong relationship with her clients and ensure that she continues to grow her company’s bottom line profits.
4. Marketing managers are paid fairly well.
This is because they are able to earn a median salary of $117,033 per year. However, this figure is only an average salary. It varies depending on which city the company bases their headquarters in and the industry or business they work for.
For example, marketing managers in the manufacturing industry typically earn less than those who work for retail stores.
5. Marketing managers often have opportunities to advance their careers rapidly
While many marketing managers intend to stay with their company for many years, if not the rest of their careers, there are also many opportunities that exist for them to be promoted into managerial roles within three years of gaining experience within their role as a marketing manager.
6. Marketing managers are relatively new professionals.
That means there are many opportunities to advance their careers through training programs that are designed for new employees.
These programs help them gain the skills they need to perform better in their job. They can also become qualified to manage others within their department or within their company.
7. Many marketing managers have advanced education.
Many of them have advanced degrees in business, university degrees, or specialized training certificate programs, which helps them with their career development as a marketing manager.
It is also beneficial for them to have previous experience within another industry before joining a company that serves clients with similar needs as theirs were.
For example, if they worked as a marketing manager for an industry that focuses on consumer products, they may be better able to work with clients who are in the same industry.