Offering something unique can help you appeal to prospective clients in 2017.
If you’re not getting the sales or leads you want, it might be time for a change in your marketing strategy. One way to potentially jump-start new prospects is by offering something unique that other businesses don’t. https://businessnewsweb.com/ says, unlike any of their competitors, your business will offer an experience that’s different.
For example, if you’re a photographer, you might offer unique photo prints to people who visit your business. It could be a big hit with them; we’ve seen plenty of businesses use this strategy to increase their customer engagement and sales.
Gone are the days when the only way to market your business was by advertising in local newspapers or by placing an ad on websites like Google and Facebook. While these methods still work, they’re not the only marketing strategies available to businesses in 2017.
How It Works: 7 Steps To Increase Your Revenues And Sales
When it comes to advertising in newspapers or on the Internet, most people turn to Google or Facebook for help. However, how can we get leads and sales for our business if we don’t advertise on websites that potential clients visit?
One of the most common mistakes people make is optimizing their websites for search engines. If you’re not familiar with SEO (search engine optimization), it’s a system that can help boost your page rankings on Google and other search engines. It involves using keywords in your website content that potential clients use to find businesses like yours. Although this strategy works, it’s not the only one available.
Here’s how you can get more clients by optimizing your Facebook page for local visitors.
1. Update Your Page Links
When you create a new Facebook page, the default setting is that your address is not clearly displayed on it. You want potential clients to be able to view your address, so that’s why you should change the setting in your Facebook page. Although this may not work for everyone, it can be a good way to track traffic coming from Facebook without having to pay for ads. Here’s how to do it:
First, sign in to your admin page using your username and password. Then click on Settings and choose Business Settings .
2. Opt Out of Ads
This is an important step if you want to track the changes in your page’s performance. To do this, follow these steps:
Click on Page Ads in the left-hand menu. Then choose whether or not you want to participate in Facebook advertising.
If your business doesn’t have a Facebook page, it’s time to start one. If you’re unsure where to start, check out our post on 4 Ways To Setup A Facebook Page For Your Business .
3. Use Your Address On Your Page Links
You may already be using your address prominently on your website or within emails sent by email marketing tools like MailChimp, ConstantContact and SendinBlue . Why not use it on your Facebook page as well?
When you’re ready to update your Facebook page, just click Edit next to the Address on the right-hand side of the page.
4. Add Your Address To Your Page Links
When you want to update your website or blog post links, make sure they display your business’s address. This helps you track how many traffic sources are contributing to your business and generates leads and sales for you.
5. Use Your Facebook Page To Advertise
If you’re already using Facebook to promote your business, don’t forget to note your address on your advertisements. If you’re not sure how to advertise on Facebook, check out our post on 27 Ways To Get More Leads And Sales Using Facebook Ads
6. Use Your Address On Facebook Posts
Following the same steps above, update your posts with your address. If you already have all of them display it, make sure they still do every time you post something new on them. Again, this is another strategy that helps you track the sources of traffic coming to your business’s website or blog without having to pay for ads.
7. Target People Who Visit Your Facebook Page
If your website or blog gets a lot of visitors, you can use Facebook’s advertising tool to target people who visit it frequently. To do this, create a new Facebook ad and set its target location to Visitors To Your Website . Then find an appropriate audience that matches the interests of your website’s visitors. When you’re ready to increase your sales and profits in 2017, try creating a unique offering that sets you apart from other businesses in your area. It could be the boost you need to get more clients and make more sales.
How To Use These Digital Marketing Tips To Boost Your Own Business
Getting your business listed on Google, Bing or other search engines can be a tough job. Even if you know all the keywords to use, how do you make sure they generate free traffic to your website? Here are some tips that can help you do this.
Be Creative with Your Titles and Descriptions
Top-ranking websites will want to list keywords relevant to the subject of the website in their titles and descriptions. So, if your business is about tutoring elementary students, you can choose relevant words for your title and description.
Providing leads is a great way to make money online, but without the necessary knowledge, leads are useless.