4 Must-Have Features for Your Business’s Social Media Management Platform


There’s no one-size-fits-all when it comes to the best time of day or week to post on social media. It really depends on what type of content you’re posting and what industry you’re in but one thing is for sure: Websitesetuper says, anyone using a social media management platform should be able to schedule posts across channels and not just once, and they should also be able to see where their posts are currently being shared.

A social media management platform should make it as easy as possible to share the same message across multiple channels, and give you a way to see how well it’s going over. You can then easily learn what days/times work best for your business and adjust your posting schedule accordingly.

The ability to schedule posts for your social media channels

Social Media Examiner has a great article on this very topic, including a graphic that breaks down the best times to post on the top social networks:

So if you want to drive more traffic from your social media channels, you can share similar, timely content across all of them at about the same time. Check out our in-depth look at scheduling tools and post analysis tools . 


Flexibility to switch between multiple accounts

Social media management platforms should make it easy for you to manage various social media channels and profiles — and that means more than just Facebook and Twitter. You may not be a big enough brand to warrant setting up a separate social media account for each channel, but even if you aren’t, you still want the flexibility to switch between multiple accounts with ease.

For example, one of the most popular free options out there is Hootsuite (pictured below). It includes integrated profiles for Facebook, Twitter, LinkedIn, Google+, and Foursquare. But you’ll also find advanced options like Sprout Social (pictured below) which also include accounts for YouTube, Instagram, Yelp, and more.

The tools listed in this article are all either free or paid versions of social media management platforms that include accounts for most major social networks (and some minor ones). 

The ability to customize your social media posts for each channel

Here’s another problem that I see often with social media management tools: they’re not customizable. You can’t really change the font styles, sizes, or colors of your social media posts after you’ve published them.

When you write a blog post for one of your channels, you can easily adjust the font size and style so it looks great on every device with the same color scheme. 

Why shouldn’t that be possible for your social life?

Ultimately, if you’re using a flat, ugly template for all of your posts, then you’re doing yourself a disservice by not giving yourself more control over how they look across all channels. Furthermore, if your social media management platform offers the tools to easily edit the post’s appearance, great. If not, at least make it easy enough to do it yourself with a few different editing tools. 

The ability to use an interactive “Curation Tool”

Some social media management platforms offer an option for people to curate posts across your channels using an “interactive feed.” This kind of tool displays posts across your social media accounts in a grid format that allows users to click through them one-by-one, select them for their favorite/interesting lists, or add them to their own lists.

I haven’t seen a lot of social media management platforms offer this feature, and it’s probably one of the most under-appreciated tools out there — but it is a great little tool.

Create your own custom feeds

Most social media marketing experts agree that getting people to add your content to their lists is the most important goal for sharing on social media — and tools like this really help you accomplish that goal. Even if you’re just using a basic version of this tool, it’s still better than nothing.

For example, Hootsuite has an “unlimited” option that allows users to create their own custom feeds using content from any profiles in the dashboard. You can also create tabs for each of your profiles, and choose to have different content show up in each. So if your company is a big fan of Instagram, users can easily follow your posts there as well as anywhere else on the site.

A curated feed is an easy way to find new content to share from all of your social media channels — and it’s something that just about every social media management platform offers, though not necessarily in an especially user-friendly setting.

A great blog post explaining the importance of using an interactive tool to curate your content can be found here . 

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