Running a business is not for the faint of heart. There’s a lot to learn, and it can be hard to know where you should start. The goal of this blog post is to give you the best chance at success by teaching you what the experts would do if they were starting over again. You’ll find ten simple steps that will teach you everything from picking a niche market to hiring employees. These are not pie-in-the-sky platitudes that someone had in their head when they launched their business on an impulse, but rather tried and true methods that have been refined with experience over years in business. Sweet business destiny 2 is something you can achieve if you follow these steps!
1. Start Up Costs Aren’t Everything –
If you have a significant amount of money to open your business, your success will be determined by how much of it you invest in the business itself. However, if you don’t have any money to invest in your idea, that doesn’t mean you shouldn’t pursue it. You may not end up owning the next Facebook, but neither did Zuckerberg. Don’t let start up costs discourage you from pursuing your dream or at least learning what it takes to succeed.
2. Detach From Your Business –
When you decide to start your business, you will spend a lot of time working on it. You might be at the office late into the night working on your business plan, or going over your marketing strategies with a team of experts in the morning. The reality is that you’re not going to be able to do this every day forever. Learn how to become a better person and learn how to delegate certain tasks or hire others if you need help.
3. Just Like Real Estate –
Startup costs are easier to calculate than real estate. If you have $10,000 start up money and you need to rent an office space for $1,000 a month, it’s $11,000. But if you build your business in a new city on a single floor of an old industrial warehouse for $100,000 and you only need to pay $900 in rent, that still works out to be about $9,300 per month.
4. Save Money By Tackling Your Own Marketing –
If you have a decent social media presence, email database or at least some kind of following on your blog, then this is something you can do to save money. You may not be able to reach everyone, but if you run targeted ads and monitor the results, that’s more engagement than traditional advertising which pays by impressions. There are also many online services you can use to reach people without the overhead of hiring an agency and paying out the nose for ad space.
5. Don’t Forget About Employee Costs –
This is especially important if you are looking to run a B2B business and need a sales staff. You have payroll, taxes, insurance costs and even employee training costs. It’s not enough to just hire someone- you need to invest in them too. Make sure that the training you provide them is worth the investment or at least leads to something valuable for them in the future so that they don’t leave after a couple months.
6. Be Prepared for a Pay Cut –
Sales people can sometimes be overpaid because in the beginning you are paying them for their ability to generate new business, but that often dries up later on. You need to be prepared for this even if you’re not a B2B company. I’m not saying that you should underpay your sales team, but if it doesn’t add much value to the business then they won’t stay with you.
7. If You’re Going To Invest, Invest In Yourself –
You may not want to hire an expensive marketing agency, but if you’re not going to invest in yourself then you should at least invest in some kind of marketing. If you don’t have any money then find a way to find clients and get them on board so that they will eventually pay for your services. There are many other options that can get you the same result as having an expensive marketing budget and I’ll expand more on this later.
8. Be Patient –
If you build a successful B2B business, it will take awhile for the word to spread and potential new clients to come your way. If you had a bunch of money to invest in expensive marketing, this wouldn’t be an issue for long, but if you don’t then you have to figure out ways to get new leads on your own. I’ll talk about how to do this in the next section.
9. Network –
There are different types of networking, but one way or another there has to be some kind of social interaction involved. You can’t just buy a list of potential clients and send them emails. If you can, then you’ve found a loophole that no one else has. Networking is about building relationships, not connecting to people for the sake of having a connection.
10. Don’t Get Depleted –
If you’re running around trying to find clients for your business, it still counts as work so you have to make sure that you don’t get depleted by doing it all yourself. Even if you don’t have to work with other people, at least have a partner or assistant who can help with research and all of the administrative tasks.